UNIVERSITY OF UTAH DEPARTMENT OF CONTINUING EDUCATION

POW!’s copywriting services for the U of U’s Department of Continuing Education have spanned many years and countless projects. The diversity of both Continuing Education’s programs and its target audiences have allowed POW! to write from multiple points of view and to develop messaging toward children, teens, parents, seniors, working professionals, average Janes and Joes, as well as people for whom English is a second language. Projects have included branding campaigns, ad campaigns, radio and TV spots, videos, and course catalogs.