SINCE
2011
Print Ad Campaign
Graphic Design
Copywriting
The Bar Method has one of Utah's most loyal customer bases for its unique exercise classes. In 2019, when the studio decided to expand their retail offerings of workout gear and accessories, they turned to POW! to develop a print campaign. The campaign focused on area lifestyle publications and featured photos of local Bar Method instructors and students modeling the workout attire. After three months, sales rose more than 75% and led the studio to expand the retail space to make room for more products.
