When Social Fit launched a fitness app in 2019, they called upon POW! for copywriting services and design expertise. And while POW! could have never predicted the worldwide pandemic that would soon force gyms to shut down, we did create a campaign that resonated with people looking for new way to generate the motivation to exercise on their own. POW! developed copy for a website, digital ad campaign, and web videos that stressed the supportive nature of the Social Fit app, but that also had a playful edge.
